Adding to Product Development Theory - A Language Perspective

Poul H. Kyvsgård Hansen, Pekka Berg, Ade Mabogunje

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The paper explores the effect that the languages associated with the applied methods have on product development processes. Product development does increasingly involve more diverse disciplines and expanded cross-disciplinary views. Most importantly, the new disciplines: Design Thinking, and, Innovation Management have introduced new cross-disciplinary methods and approaches. Some of the most important cognitive processes involved in product development: perceiving, meaning making, conceptualizing, communicating, and learning have been reframed and expanded as new disciplines have been introduced. An important aspect of the diversity is the introduction of the different languages that are introduced along with the new disciplines. Language is here defined as a combination of the vocabulary and the methodological approaches that are introduced by the new disciplines. The experience of the application of these new languages reveals that the traditional methods applied in product development are highly influenced and limited by the languages that are traditionally associated with the application of these methods. Though language plays an important part in these essential processes it is rarely addressed in the product development literature. This paper aims at exploring this language perspective in product development processes.
Original languageEnglish
Title of host publicationProceedings of Norddesign 2014 Conference
EditorsMiko Laakso, Kalevi Ekman
Number of pages10
PublisherDesign Society
Publication date2014
ISBN (Electronic)978-1-904670-58-2
Publication statusPublished - 2014
EventNorddesign 2014 Conference - Aalto Design Factory, Espoo, Finland
Duration: 27 Aug 201429 Aug 2014


ConferenceNorddesign 2014 Conference
LocationAalto Design Factory

Cite this

Hansen, P. H. K., Berg, P., & Mabogunje, A. (2014). Adding to Product Development Theory - A Language Perspective. In M. Laakso, & K. Ekman (Eds.), Proceedings of Norddesign 2014 Conference (pp. 470-479). Design Society.