Advertising Avoidance Stategies in Emerging Economies: Exploring Gender Differences

Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review

Original language	English
Publication date	25 Jun 2011
Number of pages	10
Publication status	Published - 25 Jun 2011
Event	International Conference on Research in Advertising - Berlin, Germany Duration: 24 Jun 2011 → 25 Nov 2011

Conference	International Conference on Research in Advertising
Country/Territory	Germany
City	Berlin
Period	24/06/2011 → 25/11/2011

AUB Link

@conference{b505f7c2238541d693335cde45404b05,

title = "Advertising Avoidance Stategies in Emerging Economies: Exploring Gender Differences",

author = "Dan Petrovici and John Ford and Marinova, {Svetla Trifonova} and Marinov, {Marin Alexandrov}",

year = "2011",

month = jun,

day = "25",

language = "English",

note = "International Conference on Research in Advertising, ICORIA ; Conference date: 24-06-2011 Through 25-11-2011",

}

Advertising Avoidance Stategies in Emerging Economies: Exploring Gender Differences. / Petrovici, Dan; Ford, John; Marinova, Svetla Trifonova et al.
2011. Paper presented at International Conference on Research in Advertising, Berlin, Germany.

Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review