Abstract
Based on an evolutionary understanding of aesthetics a cognitive approach to analyzing advertising is proposed. This approach is compared with different semiotic traditions, and the advantages of a semio-cognitive approach are foregrounded.
| Original language | English |
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| Publication date | 2006 |
| Publication status | Published - 2006 |
| Event | International Colloquium on Aesthetic Communication - Duration: 23 Jun 2006 → 24 Jun 2006 |
Conference
| Conference | International Colloquium on Aesthetic Communication |
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| Period | 23/06/2006 → 24/06/2006 |