Altruism or entrepreneurialism? The co-evolution of green place branding and policy tourism in Växjö, Sweden

Ida Andersson, Laura James

Research output: Contribution to journalJournal articleResearchpeer-review

14 Citations (Scopus)
156 Downloads (Pure)

Abstract

More and more cities around the world are adopting green-city labels and are making use of their urban environmental policymaking for the purpose of place branding. However, the nature of the relationship between the branding of green cities and urban environmental policymaking is contested. Some researchers have highlighted so-called ‘greenwashing’ and the cherry-picking of easily attained goals. Others argue that green branding is driven by altruism, rather than intra-urban competition and entrepreneurialism. Drawing on literatures on policy tourism and green place branding, this article presents a longitudinal study of green branding in Växjö, Sweden. It contributes to the debate on green place branding by showing how two sets of contradictory impulses – entrepreneurialism/competition versus altruism/cooperation, and cherry-picking/greenwashing versus comprehensive environmental policymaking – affect the relationship between green place branding and environmental policy. In particular, the analysis illuminates the changing role played by policy tourism in shaping both the development of environmental policies and branding practices.

Original languageEnglish
JournalUrban Studies
Volume55
Issue number15
Pages (from-to)3437-3453
Number of pages17
ISSN0042-0980
DOIs
Publication statusPublished - 1 Nov 2018

Keywords

  • Växjö
  • economic development
  • local government
  • place branding
  • policy boosterism
  • policy tourism

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