Approaches of Fast Moving Consumer Good Brand Manufacturers toward ProductDevelopment - 'Safe players' versus 'productors'; Implications for Retailers' Management of Manufacturer Relations

TY - UNPB

T1 - Approaches of Fast Moving Consumer Good Brand Manufacturers toward ProductDevelopment - 'Safe players' versus 'productors'; Implications for Retailers' Management of Manufacturer Relations

AU - Blichfeldt, Bodil Stilling

PY - 2004

Y1 - 2004

M3 - Working paper

BT - Approaches of Fast Moving Consumer Good Brand Manufacturers toward ProductDevelopment - 'Safe players' versus 'productors'; Implications for Retailers' Management of Manufacturer Relations

ER -