"Are we not all indigenous?" Negotiating indigeneity in Greenlandic Tourism

This chapter explores the shifting, negotiated and contested roles played by the Indigenous population in the development of Greenlandic tourism, an area that is gaining growing attention in Greenlandic society and politics. Tourism is used as a prism to explore and trace Indigeneity in public identity discourses as Greenland moves towards statehood and full independence from the Danish Kingdom. This chapter describes and discusses the coexistence of and friction between Indigenous, national and hybrid identities within the areas of product development and marketing of Greenlandic tourism. It ends by arguing how the situated experience with Indigeneity from Greenland tourism enriches as well as destabilizes Indigeneity as a more general concept.