Attitudes towards Advertising in Brazil and China

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

Original language	English
Title of host publication	International Business and Sustainable Development
Number of pages	25
Publication date	2012
Publication status	Published - 2012
Event	EIBA 38th Annual Conference - University of Sussex, Brighton, United Kingdom Duration: 7 Dec 2012 → 9 Dec 2012

Keywords

@inproceedings{37ad5e0b48234b55a2f59d591a5615ff,

title = "Attitudes towards Advertising in Brazil and China",

keywords = "advertising, Brazil, China",

author = "Marinov, {Marin Alexandrov} and Marinova, {Svetla Trifonova} and Dan Petrovici",

year = "2012",

language = "English",

booktitle = "International Business and Sustainable Development",

note = "EIBA 38th Annual Conference ; Conference date: 07-12-2012 Through 09-12-2012",

}