Augmented reality-based advertising strategies for paper leaflets

Markus Löchtefeld, Matthias Böhmer, Florian Daiber, Sven Gehring

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

4 Citations (Scopus)
Original languageUndefined/Unknown
Title of host publicationProceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication
Number of pages8
Publication date2013
Pages1015-1022
Publication statusPublished - 2013

Cite this

Löchtefeld, M., Böhmer, M., Daiber, F., & Gehring, S. (2013). Augmented reality-based advertising strategies for paper leaflets. In Proceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication (pp. 1015-1022)
Löchtefeld, Markus ; Böhmer, Matthias ; Daiber, Florian ; Gehring, Sven. / Augmented reality-based advertising strategies for paper leaflets. Proceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication. 2013. pp. 1015-1022
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Löchtefeld, M, Böhmer, M, Daiber, F & Gehring, S 2013, Augmented reality-based advertising strategies for paper leaflets. in Proceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication. pp. 1015-1022.

Augmented reality-based advertising strategies for paper leaflets. / Löchtefeld, Markus; Böhmer, Matthias; Daiber, Florian; Gehring, Sven.

Proceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication. 2013. p. 1015-1022.

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

TY - GEN

T1 - Augmented reality-based advertising strategies for paper leaflets

AU - Löchtefeld, Markus

AU - Böhmer, Matthias

AU - Daiber, Florian

AU - Gehring, Sven

PY - 2013

Y1 - 2013

M3 - Konferenceartikel i proceeding

SP - 1015

EP - 1022

BT - Proceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication

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Löchtefeld M, Böhmer M, Daiber F, Gehring S. Augmented reality-based advertising strategies for paper leaflets. In Proceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication. 2013. p. 1015-1022