B2B inter-organisational digitalisation strategies: Towards an interaction-based approach

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6 Citations (Scopus)

Keywords

@article{2e1612e0fc2d11de9a61000ea68e967b,

title = "B2B inter-organisational digitalisation strategies: Towards an interaction-based approach",

keywords = "Communication strategies, Corporate strategies, large enterprises",

author = "Reimer Ivang",

year = "2009",

month = dec,

doi = "10.1108/17505930911000856",

language = "English",

volume = "3",

pages = "244--261",

journal = "Direct Marketing",

issn = "1750-5933",

publisher = "Emerald Group Publishing",

number = "4",

}

TY - JOUR

T1 - B2B inter-organisational digitalisation strategies

T2 - Towards an interaction-based approach

AU - Ivang, Reimer

PY - 2009/12

Y1 - 2009/12

KW - Communication strategies

KW - Corporate strategies

KW - large enterprises

U2 - 10.1108/17505930911000856

DO - 10.1108/17505930911000856

M3 - Journal article

SN - 1750-5933

VL - 3

SP - 244

EP - 261

JO - Direct Marketing

JF - Direct Marketing

IS - 4

ER -