Backshoring of Danish manufacturing companies: A learning process perspective

The article summarizes a Master Thesis undertook in 2017 by Lasse Gustafson and Katerina Pesoutova, MSc students at International Business Centre at Aalborg University, supervised by Romeo V. Turcan. Rethinking previous Offshoring strategies and bringing production back home is a trend that more and more businesses followed during the last twenty years. Not only cost perspective, but several other reasons forced companies to do so in order to keep their position on the market and remain competitive. This phenomenon called Backshoring is the subject of this article. The article will give some answers to “why” and “how ” companies go through this process and look more closely at the learning perspective of Backshoring which could be used as a suggestion for companies that will undergo this process in the future. The research was carried out as a Master thesis at Aalborg University with the focus on Danish manufacturing companies in Northern Jutland. The findings are based on interviews conducted with companies in the region.