Beyond the bubble: Three empirical reasons to re-conceptualize online visibility

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    Google is a powerful player in deciding how the world is represented to information-seeking citizens in a digitized knowledge-society. Eli Pariser has been influential in arguing that the company’s algorithm leave its users trapped in a biased ‘filter bubble’ where information about the world is tailored to their preferences by algorithms. This paper proposes a move away from the metaphor of the ‘bubble’ when trying to understand how ‘real world representations’ are shaped by dynamics of online visibility.
    Original languageEnglish
    JournalMedieKultur
    Volume31
    Issue number59
    Pages (from-to)6-27
    Number of pages22
    ISSN1901-9726
    DOIs
    Publication statusPublished - 2015

    Keywords

    • Filter bubble
    • web-vision
    • synthetic biology
    • Google
    • socio-technical systems

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