Big is not always beautiful - small can be a short cut to blue oceans

Often it is claimed that big investments are the only way to success in tourism and the experience economy. Only by building some of the world's biggest hotels - like the ones in Dubai or Las Vegas where hotels with 3-4,000 rooms are not uncommon - success can be achieved. It is understandable that hotels have to be big in Las Vegas in order to secure a good return on investment. It is also understandable that they build big hotels when 37 million people came to visit and 22,000 conventions were held in Las Vegas in 2004 according to the official website of Las Vegas (www.lasvegasnevada.gov/factsstatistics/funfacts.htm).