Booster Cards: A Practical Tool for Unlocking Business Model Innovation

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Abstract

Business model innovation is an interesting yet challenging teaching area. Both teachers and students encounter barriers, such as
dominant logic and a limited level of capabilities. In this paper, we present an analogy-based approach to enhance the teaching process and elevate student motivation using business model stimulus cards.
Original languageDanish
JournalJournal of Business Models
Volume7
Issue number3
Pages (from-to)131-142
Number of pages11
ISSN2246-2465
DOIs
Publication statusPublished - 2019

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