Brand Conformity in a Food Place Context

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationInclusive Place Branding : Critical Perspectives on Theory and Practice
EditorsMihalis Kavaratzis, Massimo Giovanardi , Maria Lichrou
PublisherRoutledge
Publication dateJan 2018
Chapter9
ISBN (Print)9781138659247
ISBN (Electronic)9781315620350
Publication statusPublished - Jan 2018
SeriesRoutledge Studies in Critical Marketing

Keywords

  • food place profiling
  • terroir
  • conformity
  • culturally situated
  • relationship-based place branding

Projects

Taste of Place

Therkelsen, A., Gyimóthy, S. & Halkier, H.

03/12/2012 → …

Project: Research

Cite this

Therkelsen, A. (2018). Brand Conformity in a Food Place Context. In M. Kavaratzis, M. Giovanardi , & M. Lichrou (Eds.), Inclusive Place Branding: Critical Perspectives on Theory and Practice Routledge. Routledge Studies in Critical Marketing