Brand Conformity in a Food Place Context

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    Original languageEnglish
    Title of host publicationInclusive Place Branding : Critical Perspectives on Theory and Practice
    EditorsMihalis Kavaratzis, Massimo Giovanardi , Maria Lichrou
    Publication dateJan 2018
    ISBN (Print)9781138659247
    ISBN (Electronic)9781315620350
    Publication statusPublished - Jan 2018
    SeriesRoutledge Studies in Critical Marketing


    • food place profiling
    • terroir
    • conformity
    • culturally situated
    • relationship-based place branding

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