Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania

Andrea Ioana Iacob, John Kuada, Lartey Godwin Lawson

Research output: Contribution to conference without publisher/journalPaper without publisher/journalResearchpeer-review

Original languageEnglish
Publication date2012
Publication statusPublished - 2012
EventRevisiting Internationalisation - Dynamics, Diversity And Sustainability - Aalborg University, Aalborg, Denmark
Duration: 31 May 20122 Jun 2012

Conference

ConferenceRevisiting Internationalisation - Dynamics, Diversity And Sustainability
CountryDenmark
CityAalborg University, Aalborg
Period31/05/201202/06/2012

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