Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania

Original language	English
Publication date	2012
Publication status	Published - 2012
Event	Revisiting Internationalisation - Dynamics, Diversity And Sustainability - Aalborg University, Aalborg, Denmark Duration: 31 May 2012 → 2 Jun 2012

Conference

Conference	Revisiting Internationalisation - Dynamics, Diversity And Sustainability
Country/Territory	Denmark
City	Aalborg University, Aalborg
Period	31/05/2012 → 02/06/2012

Access to Document

• http://ibe2011.samf.aau.dk/fileadmin/user_upload/Conference_Program_30_5_2012_last.pdf

AUB Link

Search for the material in Aalborg University Library's search engine

Activities

Activities per year 2012 2012 2012

• 1 Organisation or participation in workshops, courses, seminars, exhibitions or similar

Activities per year

• Revisiting Internationalisation - Dynamics, Diversity And Sustainability

  Bujac (Iacob), A. (Participant)

  31 May 2012 → 2 Jun 2012

  Activity: Attending an event › Organisation or participation in workshops, courses, seminars, exhibitions or similar

Research output

Research output per year 2014 2014 2014

• 1 PhD thesis

Research output per year

Research output per year

• Country-of-origin effect and consumer brand perception: A developed and emerging market perspective

  Iacob, A., 2014, Aalborg: Aalborg Universitetsforlag. 215 p.

  Research output: PhD thesis

  Open Access

  File

  • Research Paper 100%
  • Developed Country 100%
  • Summary Report 100%
  • Country of Origin 100%
  • Emerging Country 66%
  3203 Downloads (Pure)

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Iacob, A. I., Kuada, J., & Lawson, L. G. (2012). Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania. Paper presented at Revisiting Internationalisation - Dynamics, Diversity And Sustainability, Aalborg University, Aalborg, Denmark. http://ibe2011.samf.aau.dk/fileadmin/user_upload/Conference_Program_30_5_2012_last.pdf

Iacob, Andrea Ioana ; Kuada, John ; Lawson, Lartey Godwin. / Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania. Paper presented at Revisiting Internationalisation - Dynamics, Diversity And Sustainability, Aalborg University, Aalborg, Denmark.

@conference{640791397590463a98ed15316e5c3464,

title = "Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania",

author = "Iacob, {Andrea Ioana} and John Kuada and Lawson, {Lartey Godwin}",

year = "2012",

language = "English",

note = "Revisiting Internationalisation - Dynamics, Diversity And Sustainability ; Conference date: 31-05-2012 Through 02-06-2012",

}

Iacob, AI, Kuada, J & Lawson, LG 2012, 'Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania', Paper presented at Revisiting Internationalisation - Dynamics, Diversity And Sustainability, Aalborg University, Aalborg, Denmark, 31/05/2012 - 02/06/2012. <http://ibe2011.samf.aau.dk/fileadmin/user_upload/Conference_Program_30_5_2012_last.pdf>

Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania. / Iacob, Andrea Ioana; Kuada, John; Lawson, Lartey Godwin.
2012. Paper presented at Revisiting Internationalisation - Dynamics, Diversity And Sustainability, Aalborg University, Aalborg, Denmark.

Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review

TY - CONF

T1 - Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania

AU - Iacob, Andrea Ioana

AU - Kuada, John

AU - Lawson, Lartey Godwin

PY - 2012

Y1 - 2012

M3 - Paper without publisher/journal

T2 - Revisiting Internationalisation - Dynamics, Diversity And Sustainability

Y2 - 31 May 2012 through 2 June 2012

ER -

Iacob AI, Kuada J, Lawson LG. Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania. 2012. Paper presented at Revisiting Internationalisation - Dynamics, Diversity And Sustainability, Aalborg University, Aalborg, Denmark.