Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania

Andrea Ioana Iacob, John Kuada, Lartey Godwin Lawson

International Business Research Group

Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review

1 Organisation or participation in workshops, courses, seminars, exhibitions or similar

1 results
- Title
- Start date(ascending)

Revisiting Internationalisation - Dynamics, Diversity And Sustainability
Bujac (Iacob), A. (Participant)
31 May 2012 → 2 Jun 2012
Activity: Attending an event › Organisation or participation in workshops, courses, seminars, exhibitions or similar