Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania

Andrea Ioana Iacob, John Kuada, Lartey Godwin Lawson

International Business Research Group

Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review

1 PhD thesis

1 results

2014
Country-of-origin effect and consumer brand perception: A developed and emerging market perspective
Iacob, A., 2014, Aalborg: Aalborg Universitetsforlag. 215 p.
Research output: PhD thesis

Open Access
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