Branding Aalborg: Building community or selling place?

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46 Citations (Scopus)
Original languageEnglish
Title of host publicationTowards Effective Place Brand Management : Branding European Cities and Regions
EditorsGregory Ashworth, Mihalis Kavaratzis
Number of pages20
Place of PublicationCheltenham, UK
PublisherEdward Elgar Publishing
Publication date2010
Pages136-155
Chapter8
ISBN (Print)9781848442429
Publication statusPublished - 2010

Keywords

  • branding
  • Aalborg
  • place
  • brand
  • management

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