Branding Aalborg: Building community or selling place?

Anette Therkelsen; Henrik Halkier; Ole B. Jensen

Branding Aalborg: Building community or selling place?

Anette Therkelsen, Henrik Halkier, Ole B. Jensen

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Towards Effective Place Brand Management : Branding European Cities and Regions
Editors	Gregory Ashworth, Mihalis Kavaratzis
Number of pages	20
Place of Publication	Cheltenham, UK
Publisher	Edward Elgar Publishing
Publication date	2010
Pages	136-155
Chapter	8
ISBN (Print)	9781848442429
Publication status	Published - 2010

Keywords

branding
Aalborg
place
brand
management

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title = "Branding Aalborg: Building community or selling place?",

keywords = "branding, Aalborg, place, brand, management",

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year = "2010",

language = "English",

isbn = "9781848442429",

pages = "136--155",

editor = "Ashworth, \{Gregory \} and Mihalis Kavaratzis",

booktitle = "Towards Effective Place Brand Management",

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address = "United Kingdom",

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Branding Aalborg: Building community or selling place? / Therkelsen, Anette ; Halkier, Henrik ; Jensen, Ole B.
Towards Effective Place Brand Management: Branding European Cities and Regions. ed. / Gregory Ashworth; Mihalis Kavaratzis. Cheltenham, UK: Edward Elgar Publishing, 2010. p. 136-155.

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Branding Aalborg

T2 - Building community or selling place?

AU - Therkelsen, Anette

AU - Halkier, Henrik

AU - Jensen, Ole B.

PY - 2010

Y1 - 2010

KW - branding

KW - Aalborg

KW - place

KW - brand

KW - management

UR - https://www.scopus.com/pages/publications/77954277344

M3 - Book chapter

AN - SCOPUS:77954277344

SN - 9781848442429

SP - 136

EP - 155

BT - Towards Effective Place Brand Management

A2 - Ashworth, Gregory

A2 - Kavaratzis, Mihalis

PB - Edward Elgar Publishing

CY - Cheltenham, UK

ER -

Branding Aalborg: Building community or selling place?

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Branding af steder på tværs af sektorer

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Branding Aalborg: Building community or selling place?

Keywords

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Branding af steder på tværs af sektorer

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