The twenty-first century is the century of the emerging economies, both in market growth and, just as importantly, in changes to business strategy. Rapid market growth is now experienced and the multinationals are reacting to the market by developing products to the taste of the local requirements. How to develop the capabilities needed in the subsidiaries of multinational companies in order to fit their business strategies and to serve the markets appropriately poses challenges, and the study is an effort to unravel solutions to these challenges while helping managers to find suitable rationale for their decision making in encouraging operation activities in China. I will contribute scientifically to the discussion by developing theory on server capabilities considering the relationships and differences between the case companies.
|Number of pages||7|
|Publication status||Published - 5 Nov 2012|