Business Model Process Configurations: A Mapping Tool For Fostering Innovation

Yariv Taran, Christian Nielsen, Peter Thomsen, Marco Montemari, Francesco Paolone

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

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Abstract

Purpose – The paper aims: 1) To develop systematically a structural list of various business model process configuration and to group (deductively) these selected configurations in a structured typological categorization list. 2) To facilitate companies in the process of BM innovation, by developing (inductively) an ontological classification framework, in view of the BM process configurations typology developed.
Design/methodology/approach – Given the inconsistencies found in the business model studies (e.g. definitions, configurations, classifications) we adopted the analytical induction method of data analysis.
Findings - A comprehensive literature review and analysis resulted in a list of business model process configurations systematically organized under five classification groups, namely, revenue model; value proposition; value configuration; target customers, and strategic partnerships. Based on the list of configurations developed, and the five classification categories chosen, a business model ontology was developed followed by three testable propositions, aimed at facilitating companies in selecting the most applicable business model process configurations, based on their own strategic preference, as part of their business model innovation activity planned.
Practical implications – This paper aimed at strengthening researchers and, particularly, practitioner’s perspectives into the field of business model process configurations. By insuring an [abstracted] alignment between the five classification categories chosen by us to map various configurations, and the ontology developed, practitioners will be better equipped to design, evaluate, implement, and innovate their business models.
Original languageEnglish
Title of host publicationR&D Management conference
Number of pages12
Place of PublicationPisa
Publication date23 Jun 2015
Publication statusPublished - 23 Jun 2015
EventR&D Management conference 2015 - Istituto di Management, Scuola Superiore Sant’Anna, Pisa, Italy
Duration: 23 Jun 201526 Jun 2015

Conference

ConferenceR&D Management conference 2015
LocationIstituto di Management, Scuola Superiore Sant’Anna
Country/TerritoryItaly
CityPisa
Period23/06/201526/06/2015

Bibliographical note

Do you want to innovate your business model?
This paper aims to develop a list of business model process configurations. The goal is to facilitate companies in the process of business model innovation. This is done by developing a classification framework.
The study is beneficial for companies that want to select the most applicable business model process configuration - based on their own strategic preference. This is a part of the company’s business model innovation. This study equips practitioners to design, evaluate, implement, and innovate their business models.

Published: 2015

Keywords

  • Business models
  • Business model innovation
  • Process configuration
  • Innovation

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