@techreport{cebb7150ff7911de9a61000ea68e967b,
title = "Business to Business Relationships: A Theoretical Overview",
keywords = "Relationship Marketing, Business-to-Business Marketing",
author = "John Kuada",
year = "2009",
language = "English",
publisher = "Centre for International Business, Department of Business Studies, Aalborg University",
address = "Denmark",
edition = "48",
type = "WorkingPaper",
institution = "Centre for International Business, Department of Business Studies, Aalborg University",
}