The contemporary media environment challenges public service media (PSM) values as algorithms optimize content exposure. Niche audiences seek social media platforms and enjoy content specifically targeted to them. PSM organisations can however in their own way engage in similar strategies, while also leading an innovative charge towards socially responsible media automation practices. Digital intermediation is thus a process that enables cultural production through the combination of technology (platforms), digital agencies (Multichannel Networks), and automation (algorithms) to increase the visibility of popular users and their content, specifically through digital influencers. In this paper, we highlight and discuss how PSM can integrate cutting-edge digital intermediation strategies to increase its visibility through the combination of digital first personalities (Hutchinson, 2019) and innovative algorithmic strategies (Sørensen, 2019).
|Title of host publication||The Values of Public Service Media in the Internet Society|
|Editors||Marta Rodríguez-Castro, Francisco Campos Freire, Miguel Túñez López|
|Publication status||Submitted - 15 Apr 2020|
- public service media
- digital first personalities
- recommender system
- digital intermediation
Hutchinson, J., & Sørensen, J. K. (2020). Can automated strategies work for PSM in a network society? Engaging digital intermediation for informed citizenry. Manuscript submitted for publication. In M. Rodríguez-Castro, F. Campos Freire, & M. Túñez López (Eds.), The Values of Public Service Media in the Internet Society Palgrave Macmillan.