Can automated strategies work for PSM in a network society?: Engaging digital intermediation for informed citizenry

Jonathon Hutchinson; Jannick Kirk Sørensen

doi:10.1007/978-3-030-56466-7_4

Can automated strategies work for PSM in a network society? Engaging digital intermediation for informed citizenry

Jonathon Hutchinson, Jannick Kirk Sørensen

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Abstract

The contemporary media environment challenges Public Service Media (PSM) values as algorithms optimize content exposure. Niche audiences seek social media platforms and enjoy content specifically targeted to them. PSM organizations can however in their own way engage in similar strategies, while also leading an innovative charge toward socially responsible media automation practices. Digital intermediation is thus a process that enables cultural production through the combination of technology (platforms), digital agencies (Multichannel Networks), and automation (algorithms) to increase the visibility of popular users and their content, specifically through digital influencers. In this chapter, we highlight and discuss how PSM can integrate cutting-edge digital intermediation strategies to increase its visibility through the combination of digital first personalities (Hutchinson, Digital First Personality: Automation and Influence Within Evolving Media Ecologies. Convergence: The International Journal of Research into New Media Technologies, 2019) and innovative algorithmic strategies (Sørensen, Public Service Media, Diversity and Algorithmic Recommendation: Tensions Between Editorial Principles and Algorithms in European PSM Organizations. INRA at RecSys 2019: 13th ACM Conference on Recommender Systems Copenhagen, Denmark, 2019).

Original language	English
Title of host publication	The Values of Public Service Media in the Internet Society
Editors	Marta Rodríguez-Castro, Francisco Campos Freire, Miguel Túñez López
Number of pages	17
Publisher	Palgrave Macmillan
Publication date	Mar 2021
Edition	1
Pages	59-75
Chapter	4
ISBN (Print)	978-3-030-56465-0, 978-3-030-56468-1
ISBN (Electronic)	978-3-030-56466-7
DOIs	https://doi.org/10.1007/978-3-030-56466-7_4
Publication status	Published - Mar 2021

Series	Palgrave Global Media Policy And Business Series

Keywords

public service media
algorithm
digital first personalities
innovation
recommender system
digital intermediation
automation

Access to Document

10.1007/978-3-030-56466-7_4

AUB Link

Search for the material in Aalborg University Library's search engine

Algorithmic Public Service Media Content Recommendation
Sørensen, J. K. (PI)
19/10/2015 → 30/12/2022
Project: Research

Cite this

Hutchinson, J., & Sørensen, J. K. (2021). Can automated strategies work for PSM in a network society? Engaging digital intermediation for informed citizenry. In M. Rodríguez-Castro, F. Campos Freire, & M. Túñez López (Eds.), The Values of Public Service Media in the Internet Society (1 ed., pp. 59-75). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-56466-7_4

Hutchinson, Jonathon ; Sørensen, Jannick Kirk. / Can automated strategies work for PSM in a network society? Engaging digital intermediation for informed citizenry. The Values of Public Service Media in the Internet Society. editor / Marta Rodríguez-Castro ; Francisco Campos Freire ; Miguel Túñez López. 1. ed. Palgrave Macmillan, 2021. pp. 59-75 (Palgrave Global Media Policy And Business Series).

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Hutchinson, J & Sørensen, JK 2021, Can automated strategies work for PSM in a network society? Engaging digital intermediation for informed citizenry. in M Rodríguez-Castro, F Campos Freire & M Túñez López (eds), The Values of Public Service Media in the Internet Society. 1 edn, Palgrave Macmillan, Palgrave Global Media Policy And Business Series, pp. 59-75. https://doi.org/10.1007/978-3-030-56466-7_4

Can automated strategies work for PSM in a network society? Engaging digital intermediation for informed citizenry. / Hutchinson, Jonathon; Sørensen, Jannick Kirk.
The Values of Public Service Media in the Internet Society. ed. / Marta Rodríguez-Castro; Francisco Campos Freire; Miguel Túñez López. 1. ed. Palgrave Macmillan, 2021. p. 59-75 (Palgrave Global Media Policy And Business Series).

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

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AU - Sørensen, Jannick Kirk

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N2 - The contemporary media environment challenges Public Service Media (PSM) values as algorithms optimize content exposure. Niche audiences seek social media platforms and enjoy content specifically targeted to them. PSM organizations can however in their own way engage in similar strategies, while also leading an innovative charge toward socially responsible media automation practices. Digital intermediation is thus a process that enables cultural production through the combination of technology (platforms), digital agencies (Multichannel Networks), and automation (algorithms) to increase the visibility of popular users and their content, specifically through digital influencers. In this chapter, we highlight and discuss how PSM can integrate cutting-edge digital intermediation strategies to increase its visibility through the combination of digital first personalities (Hutchinson, Digital First Personality: Automation and Influence Within Evolving Media Ecologies. Convergence: The International Journal of Research into New Media Technologies, 2019) and innovative algorithmic strategies (Sørensen, Public Service Media, Diversity and Algorithmic Recommendation: Tensions Between Editorial Principles and Algorithms in European PSM Organizations. INRA at RecSys 2019: 13th ACM Conference on Recommender Systems Copenhagen, Denmark, 2019).

AB - The contemporary media environment challenges Public Service Media (PSM) values as algorithms optimize content exposure. Niche audiences seek social media platforms and enjoy content specifically targeted to them. PSM organizations can however in their own way engage in similar strategies, while also leading an innovative charge toward socially responsible media automation practices. Digital intermediation is thus a process that enables cultural production through the combination of technology (platforms), digital agencies (Multichannel Networks), and automation (algorithms) to increase the visibility of popular users and their content, specifically through digital influencers. In this chapter, we highlight and discuss how PSM can integrate cutting-edge digital intermediation strategies to increase its visibility through the combination of digital first personalities (Hutchinson, Digital First Personality: Automation and Influence Within Evolving Media Ecologies. Convergence: The International Journal of Research into New Media Technologies, 2019) and innovative algorithmic strategies (Sørensen, Public Service Media, Diversity and Algorithmic Recommendation: Tensions Between Editorial Principles and Algorithms in European PSM Organizations. INRA at RecSys 2019: 13th ACM Conference on Recommender Systems Copenhagen, Denmark, 2019).

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PB - Palgrave Macmillan

ER -

Hutchinson J, Sørensen JK. Can automated strategies work for PSM in a network society? Engaging digital intermediation for informed citizenry. In Rodríguez-Castro M, Campos Freire F, Túñez López M, editors, The Values of Public Service Media in the Internet Society. 1 ed. Palgrave Macmillan. 2021. p. 59-75. (Palgrave Global Media Policy And Business Series). Epub 2021 Mar 17. doi: 10.1007/978-3-030-56466-7_4

Can automated strategies work for PSM in a network society? Engaging digital intermediation for informed citizenry

Abstract

Keywords

Access to Document

AUB Link

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Projects

Algorithmic Public Service Media Content Recommendation

Cite this