Can the SME Successfully Adopt Mass Customization?

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

The mass customization (MC) literature has, so far, primarily focused on how large enterprises successfully can achieve mass customization, neglecting the small and medium-sized enterprise (SME). Since SMEs constitute a major part of the global economy, this paper has the purpose to examine whether differences between large enterprises and SMEs influence the appropriateness of MC and manner in which SMEs can implement MC. Based on data from a large international survey, it concludes that the large enterprise and SME largely experience the same environmental conditions, and therefore asserts that both types of firms could utilize MC to attain a competitive edge in their environments and cope with fluctuations. It also finds that SMEs have persistently implemented MC-enabling practices to a lower degree when compared to large enterprises. Given their limited resources, this finding implies that SMEs have to choose among an excess of practices if they want to pursue MC. This paper suggest three potential starting points, that is, SMEs could start their MC journey with the standardization of the product portfolio, with the investment in and assimilation of advanced manufacturing technologies or through the creation of an organization geared towards continuous improvement.
Original languageEnglish
Title of host publicationCustomization 4.0 : Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017
PublisherSpringer
Publication date2018
Pages531-549
ISBN (Print)978-3-319-77555-5
ISBN (Electronic)978-3-319-77556-2
DOIs
Publication statusPublished - 2018
Event9th World Mass Customization & Personalization Conference (MCPC 2017) -
Duration: 20 Nov 201721 Nov 2017

Conference

Conference9th World Mass Customization & Personalization Conference (MCPC 2017)
Period20/11/201721/11/2017
SeriesSpringer Proceedings in Business and Economics
ISSN2198-7246

Fingerprint

Small and medium-sized enterprises
Mass customization
Large enterprises
Environmental conditions
Resources
Appropriateness
Continuous improvement
Fluctuations
Standardization
Product portfolio
Advanced manufacturing technology
Global economy

Keywords

  • Small and Medium Sized Enterprises
  • Mass Customization
  • Survey Research

Cite this

Boer, H. E. E., Nielsen, K., & Brunø, T. D. (2018). Can the SME Successfully Adopt Mass Customization? In Customization 4.0: Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017 (pp. 531-549). Springer. Springer Proceedings in Business and Economics https://doi.org/10.1007/978-3-319-77556-2_33
Boer, Henrike Engele Elisabeth ; Nielsen, Kjeld ; Brunø, Thomas Ditlev. / Can the SME Successfully Adopt Mass Customization?. Customization 4.0: Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017. Springer, 2018. pp. 531-549 (Springer Proceedings in Business and Economics).
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Boer, HEE, Nielsen, K & Brunø, TD 2018, Can the SME Successfully Adopt Mass Customization? in Customization 4.0: Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017. Springer, Springer Proceedings in Business and Economics, pp. 531-549, 9th World Mass Customization & Personalization Conference (MCPC 2017), 20/11/2017. https://doi.org/10.1007/978-3-319-77556-2_33

Can the SME Successfully Adopt Mass Customization? / Boer, Henrike Engele Elisabeth; Nielsen, Kjeld; Brunø, Thomas Ditlev.

Customization 4.0: Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017. Springer, 2018. p. 531-549 (Springer Proceedings in Business and Economics).

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

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Boer HEE, Nielsen K, Brunø TD. Can the SME Successfully Adopt Mass Customization? In Customization 4.0: Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017. Springer. 2018. p. 531-549. (Springer Proceedings in Business and Economics). https://doi.org/10.1007/978-3-319-77556-2_33