Abstract

Cembrit was named after the Cimbri, a nomadic tribe that had broken from Northern Jutland and fought its way through Europe in a conquest. The case is a fascinating story of how Cembrit ‘fought’ its way from Denmark through Europe and beyond to become one of the leading distributors and manufacturers of fibre-cement products in Europe by 2008. It narrates how Cembrit, pursing its international growth ambition, went through a period of restructuring, acquisitions and consolidation, acquiring production, sales, and distribution fibre-cement companies throughout Europe, and eventually closing down its own production in Denmark.

Learning objectives
This case is suitable for use in both undergraduate and graduate courses in international business, international management, international strategy, and innovation management. After completion of the case, students will be able to explore and discuss various organizational and managerial challenges, including:
-dealing with regulatory constraints;
-restructuring or reinventing an organization;
-identifying and pursuing international market opportunities;
-innovating, developing, and selling new products;
-developing a growth strategy; and
-withstanding one's position within a parent company.
Original languageEnglish
Publication date17 Jan 2017
PublisherIvey Publishing
Number of pages9
Publication statusPublished - 17 Jan 2017

Fingerprint

Fiber
Cement
Denmark
Parent company
International markets
International strategy
Growth strategy
Undergraduate
Distributor
Strategy management
Tribes
New products
Consolidation
International management
Innovation management
International business

Bibliographical note

The product number is 9B17M008. Teaching note is available.

Keywords

  • Internationalization
  • strategic management
  • international management
  • asbestos
  • manufacturing
  • Cembrit
  • Denmark
  • market entry
  • decision making

Cite this

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title = "Cembrit Holding A/S: At the crossroads: Teaching case",
abstract = "Cembrit was named after the Cimbri, a nomadic tribe that had broken from Northern Jutland and fought its way through Europe in a conquest. The case is a fascinating story of how Cembrit ‘fought’ its way from Denmark through Europe and beyond to become one of the leading distributors and manufacturers of fibre-cement products in Europe by 2008. It narrates how Cembrit, pursing its international growth ambition, went through a period of restructuring, acquisitions and consolidation, acquiring production, sales, and distribution fibre-cement companies throughout Europe, and eventually closing down its own production in Denmark. Learning objectivesThis case is suitable for use in both undergraduate and graduate courses in international business, international management, international strategy, and innovation management. After completion of the case, students will be able to explore and discuss various organizational and managerial challenges, including: -dealing with regulatory constraints; -restructuring or reinventing an organization; -identifying and pursuing international market opportunities; -innovating, developing, and selling new products; -developing a growth strategy; and -withstanding one's position within a parent company.",
keywords = "Internationalization, strategic management, international management, asbestos, manufacturing, Cembrit , Denmark, market entry, decision making",
author = "Turcan, {Romeo V.}",
note = "The product number is 9B17M008. Teaching note is available.",
year = "2017",
month = "1",
day = "17",
language = "English",
publisher = "Ivey Publishing",
type = "Other",

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Cembrit Holding A/S: At the crossroads : Teaching case. / Turcan, Romeo V.

9 p. Ivey Publishing. 2017, Teaching Case.

Research output: Other contributionResearch

TY - GEN

T1 - Cembrit Holding A/S: At the crossroads

T2 - Teaching case

AU - Turcan, Romeo V.

N1 - The product number is 9B17M008. Teaching note is available.

PY - 2017/1/17

Y1 - 2017/1/17

N2 - Cembrit was named after the Cimbri, a nomadic tribe that had broken from Northern Jutland and fought its way through Europe in a conquest. The case is a fascinating story of how Cembrit ‘fought’ its way from Denmark through Europe and beyond to become one of the leading distributors and manufacturers of fibre-cement products in Europe by 2008. It narrates how Cembrit, pursing its international growth ambition, went through a period of restructuring, acquisitions and consolidation, acquiring production, sales, and distribution fibre-cement companies throughout Europe, and eventually closing down its own production in Denmark. Learning objectivesThis case is suitable for use in both undergraduate and graduate courses in international business, international management, international strategy, and innovation management. After completion of the case, students will be able to explore and discuss various organizational and managerial challenges, including: -dealing with regulatory constraints; -restructuring or reinventing an organization; -identifying and pursuing international market opportunities; -innovating, developing, and selling new products; -developing a growth strategy; and -withstanding one's position within a parent company.

AB - Cembrit was named after the Cimbri, a nomadic tribe that had broken from Northern Jutland and fought its way through Europe in a conquest. The case is a fascinating story of how Cembrit ‘fought’ its way from Denmark through Europe and beyond to become one of the leading distributors and manufacturers of fibre-cement products in Europe by 2008. It narrates how Cembrit, pursing its international growth ambition, went through a period of restructuring, acquisitions and consolidation, acquiring production, sales, and distribution fibre-cement companies throughout Europe, and eventually closing down its own production in Denmark. Learning objectivesThis case is suitable for use in both undergraduate and graduate courses in international business, international management, international strategy, and innovation management. After completion of the case, students will be able to explore and discuss various organizational and managerial challenges, including: -dealing with regulatory constraints; -restructuring or reinventing an organization; -identifying and pursuing international market opportunities; -innovating, developing, and selling new products; -developing a growth strategy; and -withstanding one's position within a parent company.

KW - Internationalization

KW - strategic management

KW - international management

KW - asbestos

KW - manufacturing

KW - Cembrit

KW - Denmark

KW - market entry

KW - decision making

M3 - Other contribution

PB - Ivey Publishing

ER -