Communicative leadership on internal social media – a way to employee engagement? Kommunikativ lederskab på interne sociale medier - en vej til medarbejderengagement?

Vibeke Thøis Madsen

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

Purpose
This paper explores interactions on internal social media (ISM) in a Danish Bank to understand how communicative leadership is enacted in social media dialogues in an organizational context.
Methodology
Three months of posts, comments and likes from September to November 2018 were analyzed to find communicative leadership roles and communicative leadership behavior.
Findings
Three types of communicative leadership seemed to appear in the study of the interactions between organizational members on ISM: Formal communicative leadership, co-constructed communicative leadership and peer communicative leadership. Furthermore, communicative leadership was identified in communicative acts such as setting directions, making sense, solving problems and listening.
Research implications
The findings suggest that communicative leadership is co-constructed in interactions between managers and employees as well as in interactions among employees. In this respect, communicative leadership on internal social media is not only enacted by formal managers. It is just as much enacted by knowledgeable individual organizational members as well as being co-constructed between several employees.
Originality/Value
The findings help us understand leadership as a complex set of interactions in organizational contexts and that empowering communication on ISM can enchance employee engagement.
Research paper
Original languageEnglish
Title of host publicationJOY – USING STRATEGIC COMMUNICATION TO IMPROVE THE QUALITY OF LIFE
Number of pages18
Publication date26 Sep 2019
Pages1-18
Publication statusPublished - 26 Sep 2019
EventEuprera 2019 - JOY – USING STRATEGIC COMMUNICATION TO IMPROVE THE QUALITY OF LIFE - Faculty of Economics and Business, Zagrab, Croatia
Duration: 26 Sep 201928 Sep 2019
Conference number: 21
https://euprera2019.com/

Conference

ConferenceEuprera 2019 - JOY – USING STRATEGIC COMMUNICATION TO IMPROVE THE QUALITY OF LIFE
Number21
LocationFaculty of Economics and Business
CountryCroatia
CityZagrab
Period26/09/201928/09/2019
Internet address

Keywords

  • Communicative leadership
  • internal social media
  • employee engagement
  • communicative acts

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