Conceptualising Television Advertising: From "content" to genre, from USP to ISP

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationBranding and Advertising
EditorsFlemming Hansen, Lars Bech Christensen
Number of pages22
Place of PublicationCopenhagen
PublisherCopenhagen Business School Press
Publication date2003
Pages284-305
ISBN (Print)8763001187
Publication statusPublished - 2003
Externally publishedYes

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