Conceptualising Television Advertising: From "content" to genre, from USP to ISP

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationBranding and Advertising
EditorsFlemming Hansen, Lars Bech Christensen
Number of pages22
Place of PublicationCopenhagen
PublisherCopenhagen Business School Press
Publication date2003
ISBN (Print)8763001187
Publication statusPublished - 2003
Externally publishedYes

Cite this