Conflicting Values in Discourses of Social Responsibility: Essays on Consumer-Oriented CSR Communication

Line Schmeltz

Conflicting Values in Discourses of Social Responsibility: Essays on Consumer-Oriented CSR Communication

Line Schmeltz

Research output: PhD thesis

4131 Downloads (Pure)

Original language	English
Place of Publication	Aarhus
Publisher	Aarhus University, Business and Social Sciences, Department of Business Communication
Publication status	Published - 2012
Externally published	Yes

Keywords

Corporate Social Responsibility
CSR
CSR communication
Consumers
Consumer-oriented CSR communication
Corporate identity
Corporate values
Values
Strategic fit
Corporate communication
Strategic communication
Corporate branding

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Conflicting Values in Discourses of Social Responsibility. Essays on Consumer-Oriented CSR Communication

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6 Journal article
1 Paper without publisher/journal

Getting CSR communication fit: A study of strategically fitting cause, consumers and company in corporate CSR communication
Schmeltz, L., 2017, In: Public Relations Inquiry. 6, 1, p. 47-72 26 p.
Research output: Contribution to journal › Journal article › Research › peer-review
31 Citations (Scopus)
Getting CSR Communication Fit – A Mixed Methods Study of Strategically Fitting Cause, Consumers and Company in Corporate CSR Communication
Schmeltz, L., 2014. 15 p.
Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review
Identical or Just Compatible? The Utility of Corporate Identity Values in Communicating Corporate Social Responsibility
Schmeltz, L., 2014, In: Journal of Business Communication. 51, 3, p. 234-258 24 p.
Research output: Contribution to journal › Journal article › Research › peer-review

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35 Citations (Scopus)

424 Downloads (Pure)

Cite this

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title = "Conflicting Values in Discourses of Social Responsibility: Essays on Consumer-Oriented CSR Communication",

keywords = "Corporate Social Responsibility, CSR, CSR communication, Consumers, Consumer-oriented CSR communication, Corporate identity, Corporate values, Values, Strategic fit, Corporate communication, Strategic communication, Corporate branding",

author = "Line Schmeltz",

year = "2012",

language = "English",

publisher = "Aarhus University, Business and Social Sciences, Department of Business Communication",

}

TY - GEN

T1 - Conflicting Values in Discourses of Social Responsibility

T2 - Essays on Consumer-Oriented CSR Communication

AU - Schmeltz, Line

PY - 2012

Y1 - 2012

KW - Corporate Social Responsibility

KW - CSR

KW - CSR communication

KW - Consumers

KW - Consumer-oriented CSR communication

KW - Corporate identity

KW - Corporate values

KW - Values

KW - Strategic fit

KW - Corporate communication

KW - Strategic communication

KW - Corporate branding

M3 - PhD thesis

PB - Aarhus University, Business and Social Sciences, Department of Business Communication

CY - Aarhus

ER -

Conflicting Values in Discourses of Social Responsibility: Essays on Consumer-Oriented CSR Communication

Keywords

Access to Document

AUB Link

Research output

Getting CSR communication fit: A study of strategically fitting cause, consumers and company in corporate CSR communication

Getting CSR Communication Fit – A Mixed Methods Study of Strategically Fitting Cause, Consumers and Company in Corporate CSR Communication

Identical or Just Compatible? The Utility of Corporate Identity Values in Communicating Corporate Social Responsibility

Cite this