Connecting the Dots: Uncovering the Power of Customer Journey Mapping in Boosting Marketing and Sales Alignment

Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	2024
Publication status	Published - 2024
Event	The Industrial Marketing and Purchasing Group (IMP) conference - University of Oulu, Oulu, Finland Duration: 28 Aug 2024 → 30 Aug 2024

Conference	The Industrial Marketing and Purchasing Group (IMP) conference
Location	University of Oulu
Country/Territory	Finland
City	Oulu
Period	28/08/2024 → 30/08/2024

AUB Link

@conference{f5eaf94c975241749fc013b7fba81595,

title = "Connecting the Dots: Uncovering the Power of Customer Journey Mapping in Boosting Marketing and Sales Alignment",

author = "Andreea Bujac and Holger Roschk and Bhatti, {Waheed Akbar}",

year = "2024",

language = "English",

note = "The Industrial Marketing and Purchasing Group (IMP) conference ; Conference date: 28-08-2024 Through 30-08-2024",

}

Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review

TY - ABST

T1 - Connecting the Dots: Uncovering the Power of Customer Journey Mapping in Boosting Marketing and Sales Alignment

AU - Bujac, Andreea

AU - Roschk, Holger

AU - Bhatti, Waheed Akbar

PY - 2024

Y1 - 2024

M3 - Conference abstract for conference

T2 - The Industrial Marketing and Purchasing Group (IMP) conference

Y2 - 28 August 2024 through 30 August 2024

ER -