Consumer Attitudes towards Advertising in Jordan

Svetla Trifonova Marinova; Nour Itum Asfour; Marin Alexandrov Marinov

Consumer Attitudes towards Advertising in Jordan

Svetla Trifonova Marinova, Nour Itum Asfour, Marin Alexandrov Marinov

International Business Research Group

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

Original language	English
Title of host publication	Flexibility, innovation and adding value as drivers of global competitiveness : Private and public sector challenges
Editors	Erdener Kaynak, Talha Harcar
Number of pages	8
Volume	XXII
Publisher	International Management Development Association
Publication date	Jun 2013
Edition	2013
Pages	259-266
Article number	26
ISBN (Print)	1-888624-12-4
Publication status	Published - Jun 2013
Event	Twenty Second World Business Congress - Taipei, Taiwan, Province of China Duration: 25 Jun 2013 → 29 Jun 2013 Conference number: XXII

Conference

Conference	Twenty Second World Business Congress
Number	XXII
Country/Territory	Taiwan, Province of China
City	Taipei
Period	25/06/2013 → 29/06/2013

Cite this

Marinova, Svetla Trifonova ; Asfour, Nour Itum ; Marinov, Marin Alexandrov. / Consumer Attitudes towards Advertising in Jordan. Flexibility, innovation and adding value as drivers of global competitiveness: Private and public sector challenges. editor / Erdener Kaynak ; Talha Harcar. Vol. XXII 2013. ed. International Management Development Association, 2013. pp. 259-266

@inproceedings{34ee8b495cdf455f8a008f076874d1f6,

title = "Consumer Attitudes towards Advertising in Jordan",

author = "Marinova, {Svetla Trifonova} and Asfour, {Nour Itum} and Marinov, {Marin Alexandrov}",

year = "2013",

month = jun,

language = "English",

isbn = "1-888624-12-4",

volume = "XXII",

pages = "259--266",

editor = "Kaynak, {Erdener } and Talha Harcar",

booktitle = "Flexibility, innovation and adding value as drivers of global competitiveness",

publisher = "International Management Development Association",

edition = "2013",

note = "Twenty Second World Business Congress, WBC ; Conference date: 25-06-2013 Through 29-06-2013",

}

Marinova, ST, Asfour, NI & Marinov, MA 2013, Consumer Attitudes towards Advertising in Jordan. in E Kaynak & T Harcar (eds), Flexibility, innovation and adding value as drivers of global competitiveness: Private and public sector challenges. 2013 edn, vol. XXII, 26, International Management Development Association, pp. 259-266, Twenty Second World Business Congress, Taipei, Taiwan, Province of China, 25/06/2013.

Consumer Attitudes towards Advertising in Jordan. / Marinova, Svetla Trifonova; Asfour, Nour Itum; Marinov, Marin Alexandrov.

Flexibility, innovation and adding value as drivers of global competitiveness: Private and public sector challenges. ed. / Erdener Kaynak; Talha Harcar. Vol. XXII 2013. ed. International Management Development Association, 2013. p. 259-266 26.

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

TY - GEN

T1 - Consumer Attitudes towards Advertising in Jordan

AU - Marinova, Svetla Trifonova

AU - Asfour, Nour Itum

AU - Marinov, Marin Alexandrov

N1 - Conference code: XXII

PY - 2013/6

Y1 - 2013/6

M3 - Article in proceeding

SN - 1-888624-12-4

VL - XXII

SP - 259

EP - 266

BT - Flexibility, innovation and adding value as drivers of global competitiveness

A2 - Kaynak, Erdener

A2 - Harcar, Talha

PB - International Management Development Association

T2 - Twenty Second World Business Congress

Y2 - 25 June 2013 through 29 June 2013

ER -