Consumer Ethnocentrism and e-Commerce: A Study of Danish Online Consumers and their Ethnocentric Tendencies

Andreea Ioana Bujac

Consumer Ethnocentrism and e-Commerce: A Study of Danish Online Consumers and their Ethnocentric Tendencies

Research output: Contribution to conference without publisher/journal › Paper without publisher/journal › Research › peer-review

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Abstract

The existence of the Danish consumers' online ethnocentric tendency is tested through quantitative methods.

Original language	English
Publication date	Jun 2018
Publication status	Published - Jun 2018
Event	7th Aalborg Conference on International Business: The Rise of New Approaches to Internationalization: Strategic and Managerial Implications - Comwell Conference Center, Aalborg, Denmark Duration: 30 May 2018 → 2 Jun 2018 Conference number: 7th

Conference

Conference	7th Aalborg Conference on International Business
Number	7th
Location	Comwell Conference Center
Country/Territory	Denmark
City	Aalborg
Period	30/05/2018 → 02/06/2018

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title = "Consumer Ethnocentrism and e-Commerce: A Study of Danish Online Consumers and their Ethnocentric Tendencies",

abstract = "The existence of the Danish consumers' online ethnocentric tendency is tested through quantitative methods.",

author = "Bujac, {Andreea Ioana}",

year = "2018",

month = jun,

language = "English",

note = "7th Aalborg Conference on International Business : The Rise of New Approaches to Internationalization: Strategic and Managerial Implications ; Conference date: 30-05-2018 Through 02-06-2018",

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T1 - Consumer Ethnocentrism and e-Commerce

T2 - 7th Aalborg Conference on International Business

AU - Bujac, Andreea Ioana

N1 - Conference code: 7th

PY - 2018/6

Y1 - 2018/6

N2 - The existence of the Danish consumers' online ethnocentric tendency is tested through quantitative methods.

AB - The existence of the Danish consumers' online ethnocentric tendency is tested through quantitative methods.

M3 - Paper without publisher/journal

Y2 - 30 May 2018 through 2 June 2018

ER -

Consumer Ethnocentrism and e-Commerce: A Study of Danish Online Consumers and their Ethnocentric Tendencies

Abstract

Conference

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