Consumer Ethnocentrism and e-Commerce: A Study of Danish Online Consumers and their Ethnocentric Tendencies

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Abstract

The existence of the Danish consumers' online ethnocentric tendency is tested through quantitative methods.
Original languageEnglish
Publication dateJun 2018
Publication statusPublished - Jun 2018
Event7th Aalborg Conference on International Business: The Rise of New Approaches to Internationalization: Strategic and Managerial Implications - Comwell Conference Center, Aalborg, Denmark
Duration: 30 May 20182 Jun 2018
Conference number: 7th

Conference

Conference7th Aalborg Conference on International Business
Number7th
LocationComwell Conference Center
CountryDenmark
CityAalborg
Period30/05/201802/06/2018

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