Consumer-oriented innovation in the food and personal care products sectors: understanding consumers and using their insights in the innovation process

K.G. Grunert, B.B. Jensen, A. M. Sonne, K. Brunsø, J. Scholderer, D. V. Byrne, L. Holm, Christian Clausen, A. Friis, G. Hyldig, Niels Heine Kristensen, C. Lettl

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

7 Citations (Scopus)
Original languageEnglish
Title of host publicationConsumer-Driven Innovation in Food and Personal Care Products
PublisherWoodhead Publishing
Publication date2010
Pages3-24
Chapter1
ISBN (Print)978-1-84569-567-5
DOIs
Publication statusPublished - 2010
SeriesSeries in Food Science, Technology and Nutrition

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