Consumer willingness to Co-create Value in German Health Care.

Waheed Akbar Bhatti*, Mario Glowik

*Corresponding author for this work

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review


Changing socio-demographics caused by an ageing population as well as advanced medical treatments have caused that physiotherapy services are increasingly important sub-segments of the healthcare industry. However, the less empirical evidence is available regarding quantifiable variables data sets for measuring and analysing the phenomena of value co-creation in healthcare services (Neghina et al., 2017). Taken this prominent research gap our study aims to investigate whether knowledge-intensive physiotherapies service context has an influence on which consumer motives are possible to contribute to willingness to co-create. This is done by selecting German healthcare physiotherapies and carrying out a study that aims to show if the influence of consumers' motives to co-create on a willingness to co-create is contextual in nature and if it is generalizable across different professional service contexts.
Original languageEnglish
Publication date23 Aug 2017
Publication statusPublished - 23 Aug 2017
Externally publishedYes
Event14th Vaasa Conference on International Business - University of Vaasa, Vaasa, Finland
Duration: 23 Aug 201725 Aug 2017


Conference14th Vaasa Conference on International Business
LocationUniversity of Vaasa


  • Customers
  • Relationships
  • Value co-creation
  • Healthcare
  • Well-Being
  • Services


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