Abstract
Appropriate coordination mechanisms between the new product development (NPD)
and manufacturing functions are important for companies to implement and manage
the balance between exploitative and explorative activities effectively. Although
much research has been conducted in this area, there is no complete understanding,
supported by empirical evidence, of how different coordination mechanisms affect
different areas of company performance. This paper tests the relationships between
four different coordination mechanisms and four areas of operational performance,
and explores the moderating effects from market dynamics and market span on these
relationships.
We find integration by process and organization to be the most effective coordination
mechanisms. Integration by standardization has a positive effect on quality
performance, while workforce flexibility, delegation and knowledge affect flexibility
performance negatively. Market dynamics moderates the relationship between process
integration and flexibility performance negatively. Furthermore, we also find market
dynamics to have a negative moderating effect on the relationships between
integration through standardization, and delivery and quality performance.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 16th International Product Development Management Conference : Managing dualities in the innovation journey |
| Number of pages | 12 |
| Publisher | European Institute for Advanced Studies in Management |
| Publication date | 2009 |
| Publication status | Published - 2009 |
| Event | 16th International Product Development Management Conference - Managing dualities in the innovation journey - Enschede, Netherlands Duration: 7 Jun 2009 → 9 Jun 2009 Conference number: 16 |
Conference
| Conference | 16th International Product Development Management Conference - Managing dualities in the innovation journey |
|---|---|
| Number | 16 |
| Country/Territory | Netherlands |
| City | Enschede |
| Period | 07/06/2009 → 09/06/2009 |
Keywords
- New product development
- manufacturing
- integration
- performance
- survey