COORDINATING NEW PRODUCT DEVELOPMENT AND MANUFACTURING - MECHANISMS AND THEIR PERFORMANCE EFFECTS

Bjørge Timenes Laugen, Nuran Acur, Harry Boer

    Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

    Abstract

    Appropriate coordination mechanisms between the new product development (NPD)

    and manufacturing functions are important for companies to implement and manage

    the balance between exploitative and explorative activities effectively. Although

    much research has been conducted in this area, there is no complete understanding,

    supported by empirical evidence, of how different coordination mechanisms affect

    different areas of company performance. This paper tests the relationships between

    four different coordination mechanisms and four areas of operational performance,

    and explores the moderating effects from market dynamics and market span on these

    relationships.

    We find integration by process and organization to be the most effective coordination

    mechanisms. Integration by standardization has a positive effect on quality

    performance, while workforce flexibility, delegation and knowledge affect flexibility

    performance negatively. Market dynamics moderates the relationship between process

    integration and flexibility performance negatively. Furthermore, we also find market

    dynamics to have a negative moderating effect on the relationships between

    integration through standardization, and delivery and quality performance.

    Original languageEnglish
    Title of host publicationProceedings of the 16th International Product Development Management Conference : Managing dualities in the innovation journey
    Number of pages12
    PublisherEuropean Institute for Advanced Studies in Management
    Publication date2009
    Publication statusPublished - 2009
    Event16th International Product Development Management Conference - Managing dualities in the innovation journey - Enschede, Netherlands
    Duration: 7 Jun 20099 Jun 2009
    Conference number: 16

    Conference

    Conference16th International Product Development Management Conference - Managing dualities in the innovation journey
    Number16
    CountryNetherlands
    CityEnschede
    Period07/06/200909/06/2009

    Keywords

    • New product development
    • manufacturing
    • integration
    • performance
    • survey

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