Corporate Innovation Management Framework Based On Design Thinking

This paper proposes use of an Innovation Management Framework through the roll-out of Design Thinking in a multi-national company by applying adequately framed organizational governance. An Innovation Management Framework based on the principles of Design Thinking is providing central pillars that not only ensure effective governance. The elevation both from Innovation Management to foster Design Thinking and vice versa the Design Thinking characteristics that strengthen the corporate innovativeness through governance is in focus. With the latter in mind, this paper therefor looks on Innovation Management Framework where the characteristics of DT have most impact. The multi-national companies need to make the right preparation for an organizational mindset transformation. This is particularly interesting for companies which no longer want to make decisions based on limited understanding, just as business thinkers would do but rather strive for an organization of design thinkers that derive innovations and solutions for challenges that are understood well by empathizing. Hence, a thorough understanding of the method and its core values can lead to the proper definition of elements that need to be governed. An Innovation Management Framework with principles of DT may avoid uncoordinated innovation capabilities. Ultimately innovation will not be an R&D topic anymore but become part for every employee’s job, irrespective of his or her position. In a previous paper DT characteristics were evaluated for this purpose