Corporate Social Responsibility (CSR) as a Co-Creative Culture of Sustainability: A Lesson from a Danish Renewable Energy Project

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Abstract

This chapter aims to address corporative social responsibility (CSR) as a key element of co-creative culture in developing sustainability in practice of regional innovation. This point is drawn from a lesson learned from a case study of a renewable energy project, which is called Winds of Change (WoC) in Denmark. In this chapter, the authors firstly regard creativity as a pathway to develop sustainability from a socio-cultural approach that also provides a basis of understanding that in the practice of developing sustainability, it requires a co-creative culture. Therefore, they use a systems view and examine co-creative behaviors in the case of WoC through the interplays between three dimensions including domain, field, and individuals (or organizations). Using this case, the authors conclude that a better sustainable world requires a better practice of CSR among organizations based on which the different actors should contribute to their cooperative efforts in a co-creation process of developing sustainability.
Original languageEnglish
Title of host publicationCorporate Social Responsibility for Valorization of Cultural Organizations
EditorsMaría del Pilar Muñoz Dueñas , Lucia Aiello , Rosario Cabrita , Mauro Gatti
Number of pages17
Place of PublicationHershey PA, USA
PublisherIGI global
Publication date23 Feb 2018
Pages225-241
Chapter10
ISBN (Print)1522535519, 9781522535515
ISBN (Electronic)9781522535522
DOIs
Publication statusPublished - 23 Feb 2018
Event1st ARTEM Organizational Creativity International Conference: 1st ARTEM Organizational Creativity International Conference - Nancy, France
Duration: 26 Mar 201527 Mar 2015
Conference number: 1
http://artemocc2015.sciencesconf.org/

Conference

Conference1st ARTEM Organizational Creativity International Conference
Number1
CountryFrance
CityNancy
Period26/03/201527/03/2015
Internet address
SeriesAdvances in Business Information Systems and Analytics (ABISA)

Fingerprint

Sustainability
Renewable energy
Corporate Social Responsibility
Pathway
Co-creation
Creativity
Denmark
Lessons learned
Social responsibility
Regional innovation

Cite this

Zhou, C., Otrel-Cass, K., & Cass, A. (2018). Corporate Social Responsibility (CSR) as a Co-Creative Culture of Sustainability: A Lesson from a Danish Renewable Energy Project. In M. D. P. M. D., L. A., R. C., & M. G. (Eds.), Corporate Social Responsibility for Valorization of Cultural Organizations (pp. 225-241). Hershey PA, USA: IGI global. Advances in Business Information Systems and Analytics (ABISA) https://doi.org/10.4018/978-1-5225-3551-5.ch010
Zhou, Chunfang ; Otrel-Cass, Kathrin ; Cass, Andrew. / Corporate Social Responsibility (CSR) as a Co-Creative Culture of Sustainability : A Lesson from a Danish Renewable Energy Project. Corporate Social Responsibility for Valorization of Cultural Organizations. editor / María del Pilar Muñoz Dueñas ; Lucia Aiello ; Rosario Cabrita ; Mauro Gatti. Hershey PA, USA : IGI global, 2018. pp. 225-241 (Advances in Business Information Systems and Analytics (ABISA)).
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Zhou, C, Otrel-Cass, K & Cass, A 2018, Corporate Social Responsibility (CSR) as a Co-Creative Culture of Sustainability: A Lesson from a Danish Renewable Energy Project. in MDPMD, LA, RC & MG (eds), Corporate Social Responsibility for Valorization of Cultural Organizations. IGI global, Hershey PA, USA, Advances in Business Information Systems and Analytics (ABISA), pp. 225-241, 1st ARTEM Organizational Creativity International Conference, Nancy, France, 26/03/2015. https://doi.org/10.4018/978-1-5225-3551-5.ch010

Corporate Social Responsibility (CSR) as a Co-Creative Culture of Sustainability : A Lesson from a Danish Renewable Energy Project. / Zhou, Chunfang; Otrel-Cass, Kathrin; Cass, Andrew.

Corporate Social Responsibility for Valorization of Cultural Organizations. ed. / María del Pilar Muñoz Dueñas; Lucia Aiello; Rosario Cabrita; Mauro Gatti. Hershey PA, USA : IGI global, 2018. p. 225-241 (Advances in Business Information Systems and Analytics (ABISA)).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

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AB - This chapter aims to address corporative social responsibility (CSR) as a key element of co-creative culture in developing sustainability in practice of regional innovation. This point is drawn from a lesson learned from a case study of a renewable energy project, which is called Winds of Change (WoC) in Denmark. In this chapter, the authors firstly regard creativity as a pathway to develop sustainability from a socio-cultural approach that also provides a basis of understanding that in the practice of developing sustainability, it requires a co-creative culture. Therefore, they use a systems view and examine co-creative behaviors in the case of WoC through the interplays between three dimensions including domain, field, and individuals (or organizations). Using this case, the authors conclude that a better sustainable world requires a better practice of CSR among organizations based on which the different actors should contribute to their cooperative efforts in a co-creation process of developing sustainability.

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Zhou C, Otrel-Cass K, Cass A. Corporate Social Responsibility (CSR) as a Co-Creative Culture of Sustainability: A Lesson from a Danish Renewable Energy Project. In MDPMD, LA, RC, MG, editors, Corporate Social Responsibility for Valorization of Cultural Organizations. Hershey PA, USA: IGI global. 2018. p. 225-241. (Advances in Business Information Systems and Analytics (ABISA)). https://doi.org/10.4018/978-1-5225-3551-5.ch010