Research output per year
Research output per year
Abstract
This dissertation investigates the impact of country of origin on the
brand perception of consumers from developed and emerging countries.
Particularly, the aim is to explore the impact of the country of origin on the
Western consumers’ brand perception of high involvement products with
multiple countries of origin and the Central Eastern European consumers’
brand perception of low involvement products from developed countries. It
comprises a summary report, consisting of an introduction, a methodology
chapter, a conclusions chapter and four research papers.
brand perception of consumers from developed and emerging countries.
Particularly, the aim is to explore the impact of the country of origin on the
Western consumers’ brand perception of high involvement products with
multiple countries of origin and the Central Eastern European consumers’
brand perception of low involvement products from developed countries. It
comprises a summary report, consisting of an introduction, a methodology
chapter, a conclusions chapter and four research papers.
| Original language | English |
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| Supervisors |
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| Place of Publication | Aalborg |
| Publisher | |
| Electronic ISBNs | 978-87-7112-238-1 |
| DOIs | |
| Publication status | Published - 2014 |
Bibliographical note
John Kuada, HovedvejlederFingerprint
Dive into the research topics of 'Country-of-origin effect and consumer brand perception: A developed and emerging market perspective'. Together they form a unique fingerprint.Press/Media
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Country of origin effect on brand perception: A systematic review of the literature from the last two decades (1993-2013)
Iacob, A., 2016, PERSPECTIVES ON INTERNATIONAL BUSINESS: Theories and Practice. Kuada, J. (ed.). Adonis & Abbey Publishers, p. 221-277 50 p.Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
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Country-of-Origin Effect on Brand Perception: A Systematic Review of the Literature between 1993 and 2013
Iacob, A. I., 2016, Perspectives on International Business: Theories and Practice. Kuada, J. (ed.). Adonis & Abbey Publishers, Vol. 3. p. 221-275 54 p.Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
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Country-of-origin Effects on Consumer Brand Perception of Familiar vs. Unfamiliar Brands of Technological Complex Products in a Developed Market Setting
Sørensen, J. & Iacob, A., 2016, Perspectives on International Business: Theories and Practice. Kuada, J. (ed.). Adonis & Abbey Publishers, 18 p.Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review