Country-of-Origin Effect on Brand Perception: A Systematic Review of the Literature between 1993 and 2013

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationPerspectives on International Business : Theories and Practice
EditorsJohn Kuada
Number of pages54
Volume3
PublisherAdonis & Abbey Publishers
Publication date2016
Pages221-275
Chapter8
ISBN (Print)978-1-909112-55-1
Publication statusPublished - 2016

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