Country-of-Origin Effect on Brand Perception: A Systematic Review of the Literature between 1993 and 2013

Original language	English
Title of host publication	Perspectives on International Business : Theories and Practice
Editors	John Kuada
Number of pages	54
Volume	3
Publisher	Adonis & Abbey Publishers
Publication date	2016
Pages	221-275
Chapter	8
ISBN (Print)	978-1-909112-55-1
Publication status	Published - 2016

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Research output

Research output per year 2014 2014 2014

• 1 PhD thesis

Research output per year

Research output per year

• Country-of-origin effect and consumer brand perception: A developed and emerging market perspective

  Iacob, A., 2014, Aalborg: Aalborg Universitetsforlag. 215 p.

  Research output: PhD thesis

  Open Access

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  • Emerging Market 100%
  • Country of Origin Effects 100%
  • Perspective 100%
  • Consumers 100%
  • Emerging Economies 100%
  2955 Downloads (Pure)

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Iacob, A. I. (2016). Country-of-Origin Effect on Brand Perception: A Systematic Review of the Literature between 1993 and 2013. In J. Kuada (Ed.), Perspectives on International Business: Theories and Practice (Vol. 3, pp. 221-275). Adonis & Abbey Publishers.

Iacob, Andreea Ioana. / Country-of-Origin Effect on Brand Perception : A Systematic Review of the Literature between 1993 and 2013. Perspectives on International Business: Theories and Practice. editor / John Kuada. Vol. 3 Adonis & Abbey Publishers, 2016. pp. 221-275

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Iacob, AI 2016, Country-of-Origin Effect on Brand Perception: A Systematic Review of the Literature between 1993 and 2013. in J Kuada (ed.), Perspectives on International Business: Theories and Practice. vol. 3, Adonis & Abbey Publishers, pp. 221-275.

Country-of-Origin Effect on Brand Perception: A Systematic Review of the Literature between 1993 and 2013. / Iacob, Andreea Ioana.
Perspectives on International Business: Theories and Practice. ed. / John Kuada. Vol. 3 Adonis & Abbey Publishers, 2016. p. 221-275.

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

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M3 - Book chapter

SN - 978-1-909112-55-1

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EP - 275

BT - Perspectives on International Business

A2 - Kuada, John

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Iacob AI. Country-of-Origin Effect on Brand Perception: A Systematic Review of the Literature between 1993 and 2013. In Kuada J, editor, Perspectives on International Business: Theories and Practice. Vol. 3. Adonis & Abbey Publishers. 2016. p. 221-275