Abstract
There already exist studies on what influences use of deal sites. But there is a gap in literature when it comes to purchasing coupons from deal sites and then using them as gifts. The paper analyzes whether gender, age and personality traits influence such behavior. Big Five Inventory traits and narcissism were used. The impact of age was significant. Significance of agreeableness and of narcissism were somewhat above cutoff value 0.05, therefore borderline significant. All of them have positive effect.
Original language | English |
---|---|
Title of host publication | 30th Bled eConference : Digital Transformation – From Connecting Things to Transforming Our Lives |
Editors | Andreja Pucihar, Mirjana Kljajić Borštnar, Christian Kittl, Pascal Ravesteijn, Roger Clarke, Roger Bons |
Place of Publication | Maribor |
Publisher | University of Maribor Press |
Publication date | 2017 |
Pages | 461-470 |
ISBN (Electronic) | 978-961-286-043-1 |
DOIs | |
Publication status | Published - 2017 |
Event | 30th Bled eConference Digital Transformation: From Connecting Things to Transforming Our Lives - Bled, Slovenia Duration: 18 Jun 2017 → 21 Jun 2017 |
Conference
Conference | 30th Bled eConference Digital Transformation |
---|---|
Country/Territory | Slovenia |
City | Bled |
Period | 18/06/2017 → 21/06/2017 |
Keywords
- Deal Sites
- Gifts
- Personality Traits
- Empirical Research