Coupons from Deal Sites as Gifts: Impact of Gender, of Age, and of Personality Traits

Antonin Pavlicek, Frantisek Sudzina

    Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

    1 Citation (Scopus)

    Abstract

    There already exist studies on what influences use of deal sites. But there is a gap in literature when it comes to purchasing coupons from deal sites and then using them as gifts. The paper analyzes whether gender, age and personality traits influence such behavior. Big Five Inventory traits and narcissism were used. The impact of age was significant. Significance of agreeableness and of narcissism were somewhat above cutoff value 0.05, therefore borderline significant. All of them have positive effect.
    Original languageEnglish
    Title of host publication30th Bled eConference : Digital Transformation – From Connecting Things to Transforming Our Lives
    EditorsAndreja Pucihar, Mirjana Kljajić Borštnar, Christian Kittl, Pascal Ravesteijn, Roger Clarke, Roger Bons
    Place of PublicationMaribor
    PublisherUniversity of Maribor Press
    Publication date2017
    Pages461-470
    ISBN (Electronic)978-961-286-043-1
    DOIs
    Publication statusPublished - 2017
    Event30th Bled eConference Digital Transformation: From Connecting Things to Transforming Our Lives - Bled, Slovenia
    Duration: 18 Jun 201721 Jun 2017

    Conference

    Conference30th Bled eConference Digital Transformation
    Country/TerritorySlovenia
    CityBled
    Period18/06/201721/06/2017

    Keywords

    • Deal Sites
    • Gifts
    • Personality Traits
    • Empirical Research

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