Coupons from Deal Sites as Gifts: Impact of Gender, of Age, and of Personality Traits

Antonin Pavlicek, Frantisek Sudzina

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

1 Citation (Scopus)

Abstract

There already exist studies on what influences use of deal sites. But there is a gap in literature when it comes to purchasing coupons from deal sites and then using them as gifts. The paper analyzes whether gender, age and personality traits influence such behavior. Big Five Inventory traits and narcissism were used. The impact of age was significant. Significance of agreeableness and of narcissism were somewhat above cutoff value 0.05, therefore borderline significant. All of them have positive effect.
Original languageEnglish
Title of host publication30th Bled eConference : Digital Transformation – From Connecting Things to Transforming Our Lives
EditorsAndreja Pucihar, Mirjana Kljajić Borštnar, Christian Kittl, Pascal Ravesteijn, Roger Clarke, Roger Bons
Place of PublicationMaribor
PublisherUniversity of Maribor Press
Publication date2017
Pages461-470
ISBN (Electronic)978-961-286-043-1
DOIs
Publication statusPublished - 2017
Event30th Bled eConference Digital Transformation: From Connecting Things to Transforming Our Lives - Bled, Slovenia
Duration: 18 Jun 201721 Jun 2017

Conference

Conference30th Bled eConference Digital Transformation
CountrySlovenia
CityBled
Period18/06/201721/06/2017

Keywords

  • Deal Sites
  • Gifts
  • Personality Traits
  • Empirical Research

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