Cross-sector Innovation: A Handbook on Creative Competitive Advantages

The aim of this handbook is to help improve your opportunities for getting started on innovative and business development projects that reach beyond your own sector, commonly known as 'Cross-sector innovation', or 'Cross innovation' for short. We believe that there is a need for an easily read innovation handbook that can reach out to all sectors and potential partners whose point of departure, language use and understanding of customers is often very different to that of businesses. The differences constitute a resource for business development. If exploited they can lead to new ways of doing things and help us breakaway from the lull of the modes of expression and methods 'customarily' employed in business development