Customer Relationships and Brand Equity in China’s Banking Services: A Theoretical Model

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Original language	English
Journal	Revista de Administração FACES
Volume	7
Issue number	3
Pages (from-to)	25
Number of pages	37
ISSN	1517-8900
Publication status	Published - 2008

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@article{273f977b868b4a0bb67503148c930d82,

title = "Customer Relationships and Brand Equity in China{\textquoteright}s Banking Services: A Theoretical Model",

author = "Marinova, {Svetla Trifonova} and Jinhuan Cui and Marinov, {Marin Alexandrov}",

year = "2008",

language = "English",

volume = "7",

pages = "25",

journal = "Revista de Administra{\c c}{\~a}o FACES",

issn = "1517-8900",

publisher = "Universidade FUMEC",

number = "3",

}