Customization Issues: A Four-Level Customization Model

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

Implementation of mass customization and product configuration in
companies requires fundamental considerations about how products can fulfil the demand from customers. In order to support such decision-making, a multi-level model for customization is developed. This model identifies four different levels of customization, ranging from the structure level at the bottom, through the performance level and the experience level, to the learning level at the top. The model also has a dual view with customers/demand at one side and product/supplier at the other side. It is a rather general model, which can be applied to many types of products, and typically, product designers must decide how far up in levels the customization should aim. In this paper, the four-level customization model is applied to wheel chairs.
Original languageEnglish
Title of host publicationProceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014)
PublisherSpringer
Publication date2014
Pages73-82
Chapter7
ISBN (Electronic)978-3-319-04271-8
DOIs
Publication statusPublished - 2014
Eventthe 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014) - Aalborg, Denmark
Duration: 4 Feb 20147 Feb 2014

Conference

Conferencethe 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014)
CountryDenmark
CityAalborg
Period04/02/201407/02/2014
SeriesLecture Notes in Production Engineering
ISSN2194-0525

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