Original language | English |
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Title of host publication | Marketing Management and Strategy : An African Casebook |
Editors | George Tesar, John Kuada |
Number of pages | 12 |
Place of Publication | London and New York |
Publisher | Routledge |
Publication date | 2013 |
Pages | 164 -175 |
Chapter | 10 |
ISBN (Print) | 978-0-415-78333-0 |
Publication status | Published - 2013 |
Danso Fruit Drinks (DFD) Ghana Limited
Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review
4
Citations
(Scopus)