Data Analysis and Findings

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationQualitative Methods for Consumer Research : The value of the qualitative approach in theory and practice
EditorsThomas Bjørner
Place of PublicationCopenhagen
PublisherHans Reitzels Forlag
Publication date2015
Pages97-104
Chapter3
ISBN (Print)978-87-412-5853-9
Publication statusPublished - 2015

Cite this

Bjørner, T. (2015). Data Analysis and Findings. In T. Bjørner (Ed.), Qualitative Methods for Consumer Research: The value of the qualitative approach in theory and practice (pp. 97-104). Hans Reitzels Forlag. http://hansreitzel.dk/Kommunikation/Qualitative-methods-for-Consumer-Research/9788741258539