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Abstract
This study examines the risk perception of decision-makers in small and medium sized enterprises (SMEs) and the factors underlying these perceptions in the process of internationalization of their firms. While risk perception has been identified as a potential predictor variable in internationalisation research, very little work has been done exploring the factors and processes that shape decision-makers’ perception of risk. A qualitative interview-based approach was adopted by collecting data from thirty-two Danish SMEs operating in four different industries. Findings suggest that while risk awareness exists, decision-makers do not perceive internationalisation as risky behaviour. Findings highlight the importance of decision-makers’ background, including cognitive and psychological characteristics, such as self-efficacy and locus of control, and their experiences in explaining risk perceptions associated with firm internationalisation.
Original language | English |
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Article number | 1 |
Journal | International Journal of Export Marketing |
Volume | 1 |
Issue number | 1 |
Pages (from-to) | 4-26 |
Number of pages | 23 |
ISSN | 2059-089X |
DOIs | |
Publication status | Published - 2016 |
Keywords
- risk perception, internationalisation, small and medium-sized firms, self-efficacy, locus of control, experience, decision maker.
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