Design for logistics to gain competitive advantage: Lessons learnt in a start-up firm

Atanu Chaudhuri, Rogvi Biskoptsø

    Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

    Abstract

    The research questions addressed in this research are how the design of a product can be improved to minimize transportation costs without sacrificing performance and how can the methodology developed be institutionalized for future use in a company which has limited resources and capabilities. Considering logistical requirements in design of a product which is heavy and bulky and involves significant logistics costs enabled to firm to gain competitiveness. The exercise underscored the importance of understanding logistical requirements, freight costs and dimensional constraints early in the design phase which is usually neglected by start-up firms focused on the engineering driven innovativeness of the products. The processes developed along with guidelines facilitate future use which can help such firms to proactively consider logistics requirements at the design stage.
    Original languageEnglish
    Title of host publicationProceedings of 22ND INNOVATION & PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE
    Number of pages8
    PublisherEuropean Institute for Advanced Studies in Management, EIASM
    Publication dateJun 2015
    ISBN (Electronic)1998-7374
    Publication statusPublished - Jun 2015
    Event22nd Innovation & Product Development Management Conference - Copenhagen, Denmark
    Duration: 14 Jun 201516 Jun 2015

    Conference

    Conference22nd Innovation & Product Development Management Conference
    CountryDenmark
    CityCopenhagen
    Period14/06/201516/06/2015
    SeriesEuropean Institute for Advanced Studies in Management Conference Proceedings Series
    ISSN1998-7374

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    Cite this

    Chaudhuri, A., & Biskoptsø, R. (2015). Design for logistics to gain competitive advantage: Lessons learnt in a start-up firm. In Proceedings of 22ND INNOVATION & PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE European Institute for Advanced Studies in Management, EIASM. European Institute for Advanced Studies in Management Conference Proceedings Series