Destination branding challenges - or why getting the right umbrella can be difficult

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Current research in hospitality and tourism
Editors	Trude Furunes, Reidar Mykletun, Einar Marnburg
Number of pages	17
Place of Publication	Bergen
Publisher	Fagbokforlaget
Publication date	Dec 2012
Pages	353-369
Chapter	20
ISBN (Print)	978-82-450-1410-5
Publication status	Published - Dec 2012

AUB Link

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title = "Destination branding challenges - or why getting the right umbrella can be difficult",

keywords = "tourism, destination branding, stakeholder relations",

author = "Anette Therkelsen and Henrik Halkier",

year = "2012",

month = dec,

language = "English",

isbn = "978-82-450-1410-5",

pages = "353--369",

editor = "Furunes, {Trude } and Mykletun, {Reidar } and Einar Marnburg",

booktitle = "Current research in hospitality and tourism",

publisher = "Fagbokforlaget",

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Destination branding challenges - or why getting the right umbrella can be difficult. / Therkelsen, Anette ; Halkier, Henrik.
Current research in hospitality and tourism. ed. / Trude Furunes; Reidar Mykletun; Einar Marnburg. Bergen: Fagbokforlaget, 2012. p. 353-369.

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Destination branding challenges - or why getting the right umbrella can be difficult

AU - Therkelsen, Anette

AU - Halkier, Henrik

PY - 2012/12

Y1 - 2012/12

KW - tourism

KW - destination branding

KW - stakeholder relations

M3 - Book chapter

SN - 978-82-450-1410-5

SP - 353

EP - 369

BT - Current research in hospitality and tourism

A2 - Furunes, Trude

A2 - Mykletun, Reidar

A2 - Marnburg, Einar

PB - Fagbokforlaget

CY - Bergen

ER -