Different Parents, Different Dreams: a Comparison of Cultural Values Manifest in Danish, German and British Advertisements

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research

Original language	English
Title of host publication	International Marketing, Proceeding, Vol. II : 27th EMAC Conference Marketing Research and Practice, Stockholm 20-23 May, 1998
Publication date	1998
Publication status	Published - 1998
Event	Different Parents, Different Dreams - Duration: 19 May 2010 → …

Conference	Different Parents, Different Dreams
Period	19/05/2010 → …

AUB Link

@inproceedings{3b1238009c2e11db8ed6000ea68e967b,

title = "Different Parents, Different Dreams: a Comparison of Cultural Values Manifest in Danish, German and British Advertisements",

author = "Malene Gram and Hanne Niss",

year = "1998",

language = "English",

booktitle = "International Marketing, Proceeding, Vol. II : 27th EMAC Conference Marketing Research and Practice, Stockholm 20-23 May, 1998",

note = "Different Parents, Different Dreams ; Conference date: 19-05-2010",

}

Different Parents, Different Dreams: a Comparison of Cultural Values Manifest in Danish, German and British Advertisements. / Gram, Malene; Niss, Hanne.
International Marketing, Proceeding, Vol. II : 27th EMAC Conference Marketing Research and Practice, Stockholm 20-23 May, 1998. 1998.

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research