Digital-Enabled Last Mile: A Study of Passenger Trips in Rural, Low-density Populated Areas

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

Public transportation in rural areas is difficult due to low numbers of passengers and diverse needs, also reflected in the last mile problem that points to the distance to access transportation hubs in order to connect with core networks of transportation. In this paper, we study public transportation in rural areas using a digital-enabled, demand-responsive service called Plustur. This service was recently introduced as an effort to increase mobility in underserved rural areas by creating routes ad-hoc to answer to the last mile(s). We study how passengers and drivers understand Plustur, as well as experience the role of passenger. Our findings show that Plustur is viewed as a benefit for autonomy of mobility in rural areas, however is lacking in addressing integration of modes of mobilities, flexibility and spontaneous trips. We contribute with design implications for digital multimodal mobility services.

Original languageEnglish
Title of host publicationCHI 2020 - Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
Publication date2020
Pages1-12
Article number3376509
ISBN (Electronic)9781450367080
DOIs
Publication statusPublished - 2020
EventCHI 2020: CHI Conference on Human Factors in Computing Systems - Honolulu, United States
Duration: 25 Apr 202030 Jun 2020

Conference

ConferenceCHI 2020: CHI Conference on Human Factors in Computing Systems
CountryUnited States
CityHonolulu
Period25/04/202030/06/2020

Keywords

  • demand-responsive transit
  • digital-enabled passenger trips
  • mobility as a service
  • mobility on demand

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