Dimensions of entrepreneurial learning in media companies

Entrepreneurial learning can be observed in many innovative activities that take place in established organisations such as media companies. In recent years, the media industry is experiencing a dramatic transition in many aspects such as creating content, distributing content to consumers and monetising audiences. These changes oblige media companies to engage in entrepreneurial learning dealing with existing and potential opportunities of the market for surviving and growing. Despite the acknowledged importance of entrepreneurial learning, research explicitly addressing the question of what organisation learns entrepreneurially is still in poor supply. Using grounded theory method and drawing on five in-depth case studies of Danish media companies involved in innovative services, this study addresses the aspects of entrepreneurial learning and develops a model that suggests three dimensions of entrepreneurial learning named learning opportunity recognition, learning opportunity discovery and learning opportunity creation. We discuss how our model contributes to the entrepreneurial learning literature, and also we present its implications for future research and practice.